I get asked a lot: why do some sponsored posts crush it in Instagram Stories but barely move the needle in the Feed — and vice versa? After working with creators, brands and campaigns for years, I've seen the same patterns repeat. It isn't magic....
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Hello — I’m Camille Dubois, and I’ve been tracking how platform changes ripple through marketing strategies for years. Apple’s latest privacy tweaks in iOS are another one of those moments where a single update forces marketers, advertisers...
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I’ve been watching TikTok’s creator product roadmap for years, and one pattern keeps repeating: the platform keeps nudging creators toward serialized, repeatable formats rather than one-off viral hits. If you’ve noticed new tools and features...
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